TATTS Nextra Chermside

Concept Store

Features of this project

Dream Wall Projector Wall

Interactive Touch Kiosk

Double Sided 43” Blade

The very first Tatts location to introduce the benefits of digital to their retail locations. This concept store is an immersive and interactive customer experience using a combination of dynamic screens, a projector and a unique touch screen kiosk. The result is a brand experience that customers can easily interact with.


Westfield Chermside


April 2017


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The stores crowning glory is a beautifully utilised hanging video wall, consisting of 9 video panels. These screens are able to rotate through their rich product content, creating a colourful, dynamic environment that Tatts can control and update to ensure they're creating the most exciting environment for their customers. It helps them create interest and draws customers into the store.

The store is all about helping customers build a connection to Tatts' aspirational brand.  To help Tatts with this we introduced an element that could utilise imagery from their ad campaigns for an omnichannel impact. Using a projector we finally helped them turn a full wall section into a striking cinematic screen. Customers are able to quickly recognise Tatts latest Lottery products and offerings before even entering the store.


Tech Used:

Through clear co-ordination from all parties involved, this bespoke store delivers an exciting customer experience.

  • HP Projector
  • LG 55" Full HD Commercial Monitors
  • LG 42" Commercial Signage Panels


Partners on this project

The partners and products that made this  solution possible:

An all in one solution for your digital signage needs.


“The service at Entwined, from their consultants and technicians like Mark, was outstanding. We’re extremely proud of the store we’ve been able to deliver with their help. Nextra Chermside has always strived to deliver Newsagency Industry first initiatives and Entwined were an integral partner in delivering a different experience with the help of digital signage. Being in Westfields largest Shopping Centre, Our newsagency, now with its cutting edge design, looks like no other in Australia.”

Shannon Hickey,

General Manager,

Nextra Chermside.



AUS  1300 874 357

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CAN  +17 8819 0950

ABN 71 167 850 731

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