Australia's first betting experience reimagined

Features of this project


Content Management

Multiple Locations

Touch screens

From dreams and drawings to real life: Entwined helped Tatts Group to deliver the newest experiences in on-site sports betting with the first ever UBET stores in Australia. Using giant video screens and integrating sports news feeds with content, and further combining stadium style seating with immersive sound canopies all worked together to provide a strong focus on sports betting as part of the new UBET brand. UBET have been able to create a space that appeals to the internet generation while keeping the mature age punter on side.

Tatts Group had trouble attracting the younger age groups to their branch outlets and locations for a variety of reasons, they couldn’t afford to miss the opportunity to install a state-of-the-art digital signage system as part of their larger rebrand.


New Farm


April 2015


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Signature Piece

bottom view
side view


Implement digital customer touch points throughout their retail spaces, offering customers a new, innovative experience.

To be the leading sports bet environment, engaging customers from a wide range of demographics.

To clearly express the future-proof concept of UBET’s new brand with a multi-channel experience that brings their online experience into immersive brand locations.


Tech Used:

UBET achieved their goal to create a betting experience that was inclusive of a wider demographic than they’d attracted before. The digital refurbishment in conjunction with their new betting brand has seen UBET record a spike in younger punters across the board.

  • Directional Audio
  • 84” Quad Split Screen with individual program sources in each quadrant


Partners on this project

The partners and products that made this  solution possible:

We’re improving every corner of the business, investing in digital innovations, our people and our brand identity to ultimately improve the user experience in a move to attract new ­customers, as well as retail to our ­current clientele.

An all in one solution for your digital signage needs.


Robbie Cooke

Tatts Group.




AUS  1300 874 357

NZ     +64 4928 3001

CAN  +17 8819 0950

ABN 71 167 850 731

Entwined Signage PTY LTD trading as Entwined, 2015©

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